Consumer behavior
Wayne D. Hoyer; Deborah J. MacInnis
| Year of publication: |
2007 ; 4. ed., student ed.
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|---|---|
| Authors: | Hoyer, Wayne D. ; MacInnis, Deborah J. |
| Publisher: |
Boston, Mass. [u.a.] : Houghton Mifflin |
| Subject: | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Verbraucherverhalten |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | Getr. Zählung Ill., graph. Darst. 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-618-73181-4 ; 0-618-64372-9 ; 978-0-618-64372-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003309208