Consumer behavior in "Equilibrium" : how experiencing physical balance increases compromise choice
Jeffrey S. Larson and Darron M. Billeter
| Year of publication: |
2013
|
|---|---|
| Authors: | Larson, Jeffrey S. ; Billeter, Darron M. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 50.2013, 4, p. 535-547
|
| Subject: | balance | compromise choice | conceptual metaphor | embodied cognition | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Theorie | Theory | Entscheidung | Decision | Experiment |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009786147