Consumer behavior in the realm of the health-food-marketing triangle
Year of publication: |
2016
|
---|---|
Authors: | Huneke, Tabea |
Other Persons: | Benoit, Sabine (degree supervisor) ; Tunder, Ralph (degree supervisor) |
Publisher: |
[Oestrich-Winkel] |
Subject: | Funktionelle Lebensmittel | Functional food | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XVI, 129 Seiten Diagramme |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift |
Language: | English |
Thesis: | Dissertation, EBS Universität für Wirtschaft und Recht, Business School, 2016 |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Functional food marketing : the Hungarian market case
Nagy, Szabolcs, (2010)
-
Lite marketing : consumer attitude and market response
Chaudhary, Richa, (2011)
-
Functional food marketing : the Hungarian market case
Nagy, Szabolcs, (2010)
- More ...
-
Does service employees' appearance affect the healthiness of food choice?
Huneke, Tabea, (2015)
-
Huneke, Tabea, (2010)
-
Bridging the data divide between practitioners and academics
Benoit, Sabine, (2019)
- More ...