Social responsibility in marketing : a selected and annotated bibliography
Year of publication: |
1977
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Authors: | Uhr, Ernest B. ; Jarvis, Lance P. |
Publisher: |
Chicago, Ill. : American Marketing Ass. |
Subject: | Absatz | Sozial | Verbraucher | Vereinigte Staaten |
Description of contents: | Table of Contents [external.dandelon.com] |
Extent: | VII, 75 S |
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Series: | Bibliography series / American Marketing Association. - Chicago, Ill., ZDB-ID 413311-0. - Vol. 27 |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 0-87757-093-0 |
Source: | ECONIS - Online Catalogue of the ZBW |
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Marketing and the social environment : a readings text
Berry, Leonard L., (1973)
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Marketing analysis for societal problems
Sheth, Jagdish N., (1974)
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The social dynamics of marketing
Berenson, Conrad, (1973)
- More ...
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Uhr, Ernest B., (1977)
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Marketing problems : situations for analysis
Uhr, Ernest B., (1973)
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The outshopping spectrum : key for analyzing intermarket leskages
Samli, A. Coskun, (1974)
- More ...