Online purchasing : the role of web experience factors
Year of publication: |
2019
|
---|---|
Authors: | Noor Akma Mohd Salleh ; Norbani Che Ha ; Kitchen, Philip J. ; Mohd-Any, Amrul Asraf |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 10.2019, 3, p. 260-282
|
Subject: | online purchasing | consumer behaviour | web experience | electronic commerce | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Social Web | Social web | Online-Marketing | Internet marketing | Internet | Website |
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