Consumer behavior over the life course : research frontiers and new directions
George P. Moschis
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Moschis, George P. |
| Publisher: |
Cham : Springer |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xi, 208 Seiten Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-3-030-05007-8 ; 978-3-030-05008-5 |
| Other identifiers: | 10.1007/978-3-030-05008-5 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011973995