Consumer behavior, retailer power and market performance in consumer goods industries
Year of publication: |
1974
|
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Authors: | Porter, Michael E. |
Published in: |
The review of economics and statistics. - Cambridge, Mass. : MIT Press, ISSN 0034-6535, ZDB-ID 207962-8. - Vol. 56.1974, 4, p. 419-436
|
Subject: | Verbrauchsgüter | Markt | Einzelhandelsbetrieb | Werbungsbetrieb |
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