Consumer behavior

Ayalla Ruvio (Eli Broad College of Business, Michigan State University) and Dawn Iacobucci (Owen Graduate School of Management, Vanderbilt University)

"The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help professors edutain their students. We want this book to be the one that students actually choose to read!"--

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Year of publication:	[2023]
Authors:	Ruvio, Ayallah A. ; Iacobucci, Dawn
Institutions:	John Wiley and Sons <Hoboken, NJ> (publisher)
Publisher:	Hoboken, NJ : Wiley
Subject:	Konsumentenverhalten \| Consumer behaviour \| Kaufentscheidung \| Purchase decision \| Konsumentenpräferenzen \| Consumer preferences
Description of contents:	Table of Contents [gbv.de]

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Extent:	xv, 313 Seiten, I-10 Illustrationen
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-119-91241-5 ; 978-1-119-91242-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013502654