Extent: | 1 Online-Ressource (XI, 187 p. 1 illus.) |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch |
Language: | English |
Notes: | This book is a translation of the original German edition "Konsumentenverhalten" by Hoffmann, Stefan, published by Springer Fachmedien Wiesbaden GmbH in 2019. |
ISBN: | 978-3-658-39476-9 ; 978-3-658-39475-2 ; 978-3-658-39477-6 |
Other identifiers: | 10.1007/978-3-658-39476-9 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013504728