Markenexpertise im Alltag : Entwicklung und Struktur
Carolin Meier
| Year of publication: |
2010
|
|---|---|
| Authors: | Meier, Carolin |
| Publisher: |
Hamburg : Kovač |
| Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Wissen | Knowledge | Sozialpsychologie | Social psychology | Kognition | Cognition | Marktforschung | Market research | Fußball | Football | Sportveranstaltung | Sport event | Social Web | Social web | Deutschland | Germany | Marke | Verbraucherverhalten | 2006 |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [verlagdrkovac.de] ; Description [verlagdrkovac.de] |
| Extent: | 353 S. Ill., graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286, ZDB-ID 2054640-3. - Vol. 52 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Göttingen, Univ., Diss., 2010 |
| Notes: | Literaturverz. S. 307 - 336 |
| ISBN: | 978-3-8300-5240-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008654760