Consumer behaviors and perceptions towards luxury brands
Year of publication: |
2021
|
---|---|
Authors: | Yürük-Kayapınar, Pınar ; Ergan, Senem |
Published in: |
Building consumer-brand relationship in luxury brand management. - Hershey, PA : Business Science Reference, ISBN 978-1-7998-4369-6. - 2021, p. 24-44
|
Subject: | Luxusgüter | Luxury goods | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
-
Wang, Ying, (2013)
-
Strebinger, Andreas, (2016)
-
Impact of luxury brand retailer co-branding strategy on potential customers : a cross-cultural study
Wang, Shih-Ching, (2015)
- More ...
-
New consumers of the digital age : game players
Bi̇l, Erkan, (2021)
-
Yürük-Kayapınar, Pınar, (2021)
- More ...