Building consumer-brand relationship in luxury brand management

Paula Rodrigues, Ana Pinto Borges

"This book focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world"--

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Year of publication:	[2021]
Other Persons:	Rodrigues, Paula Cristina Lopes (ed.) ; Borges, Ana Pinto (ed.)
Publisher:	Hershey, PA : Business Science Reference
Subject:	Luxusgüter \| Luxury goods \| Markenführung \| Brand management \| Beziehungsmarketing \| Relationship marketing
Description of contents:	Table of Contents [gbv.de]
Published items:	12 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	xxv, 318 Seiten Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-7998-4369-6 ; 978-1-7998-5244-5 ; 978-1-7998-4370-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012164179