Consumer behaviour : advances and applications in marketing
Robert East
| Year of publication: |
1997
|
|---|---|
| Authors: | East, Robert |
| Publisher: |
London [u.a.] : Prentice-Hall |
| Subject: | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 356 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-13-359316-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004325067