Consumer behaviour : applications in marketing
Robert East, Jaywant Singh, Malcolm Wright & Marc Vanhuele
| Year of publication: |
2017 ; 3rd edition
|
|---|---|
| Authors: | East, Robert ; Singh, Jaywant ; Wright, Malcolm ; Vanhuele, Marc |
| Publisher: |
Los Angeles : SAGE |
| Subject: | Konsumentenverhalten | Consumer behaviour | Verbraucherverhalten | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xii, 350 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-4739-1950-1 ; 978-1-4739-1949-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011584767