Consumer behaviour : applications in marketing
Robert East, Marc Vanhuele and Malcolm Wright
| Year of publication: |
2013 ; 2nd edition
|
|---|---|
| Authors: | East, Robert ; Wright, Malcolm ; Vanhuele, Marc |
| Publisher: |
Los Angeles [u.a.] : Sage |
| Subject: | Konsumentenverhalten | Consumer behaviour | Verbraucherverhalten | Marketing | Marktanalyse |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 337 Seiten Illustrationen, Diagramme 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturverzeichnis: Seite 284-320 |
| ISBN: | 978-1-4462-1122-9 ; 978-1-4462-1123-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013548195