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Consumer decision-making rules for FMCG products : study of rural in North India
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Women, children and patience : experimental evidence from Indian villages
Bauer, Michal, (2009)
Usage and recall of FMCG brands by rural consumers and relevant facts
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Consumer behaviour in rural areas : a microlevel study of buying behaviour of rural consumers in Thrissur district
Martin, C. Dean, (2010)