Consumer behaviour

Part 1: Historical and current perspectives on comsumption : 1. A historical context for understanding consumption; 2. Contemporary perspectives on consumer behaviour. Part 2: Micro-view of consumption; 3. Decision-making and involvement ; 4. Learning and memory ; 5. Perceptual processes ; 6. Attitude theory and behaviour change ; 7. Personality, self, and motivation. Part 3: Macro-view of consumption : 8. Groups, social processes, and communications ; 9. Culture ; 10. Patterns of buyer behaviour. Part 4: Where are we going? ; 11. Future trends in consumer behaviour