Consumer behaviour
Isabelle Szmigin & Maria Piacentini
| Year of publication: |
[2022] ; Third edition
|
|---|---|
| Authors: | Szmigin, Isabelle ; Piacentini, Maria |
| Publisher: |
Oxford : Oxford University Press |
| Subject: | Konsumentenverhalten | Consumer behaviour | Verbraucherverhalten | Verbraucherforschung |
| Extent: | xxx, 582 Seiten Illustrationen 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous edition: 2018 Includes bibliographical references and index |
| ISBN: | 978-0-19-886256-7 |
| Classification: | Angewandte Psychologie ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013167794