Consumer behaviour : text and cases
Satish K. Batra ; S. H. H. Kazmi
| Year of publication: |
2008 ; 2. ed.
|
|---|---|
| Authors: | Batra, Satish K. ; Kazmi, S. H. H. |
| Publisher: |
New Delhi : Excel books |
| Subject: | Verbraucherverhalten | Fallstudie | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 546 S. : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-81-7446-644-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004920625