The psychology behind trademark infringement and counterfeiting
J. L. Zaichkowsky
| Year of publication: |
2006
|
|---|---|
| Authors: | Zaichkowsky, Judith Lynne |
| Publisher: |
Mahwah, NJ [u.a.] : Erlbaum |
| Subject: | Marketingmanagement | Markenartikel | Verbraucherverhalten | Fallstudie | Brand name products | Marketing | Management | Consumer behavior | Trademarks | Industrial property | Law and legislation | Imitation | Case studies |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 305 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| ISBN: | 0-8058-4792-8 ; 0-8058-4793-6 ; 978-0-8058-4793-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004869013