Identification and emotional attachment in higher education : antecedents and consequences
Mehmet Özer, Alper Özer and Akın Koçak
| Year of publication: |
2023
|
|---|---|
| Authors: | Özer, Mehmet ; Özer, Alper ; Koçak, Akın |
| Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 33.2023, 2, p. 264-288
|
| Subject: | emotional attachment | higher education | identification | School brands | social identity | value congruence | Emotion | Konsumentenverhalten | Consumer behaviour | Hochschule | Higher education institution | Persönlichkeitspsychologie | Personality psychology | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2021.1936744 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014419321