The effect of the consumer's engagement in the process of adopting functional applications : the mobile banking case
Cid GonçalvesFilho, Plínio Rafael Reis Monteiro, Melissa Morais Simplício, Renata de Sousa da Silva Tolentino
| Year of publication: |
2021
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|---|---|
| Authors: | Gonçalves Filho, Cid ; Monteiro, Plínio Rafael Reis ; Simplício, Melissa Morais ; Tolentino, Renata de Sousa da Silva |
| Published in: |
International journal of business and systems research : IJBSR. - Genève : Inderscience Enterprises, ISSN 1751-2018, ZDB-ID 2435974-9. - Vol. 15.2021, 3, p. 317-336
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| Subject: | adoption of technology | systems and technology | relationship marketing | engagement | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Beziehungsmarketing | Relationship marketing | Electronic Banking | Electronic banking |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBSR.2021.114926 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012513972