Consumer-brand relationships' development in the mobile internet market : evidence from an extended relationship commitment paradigm
Year of publication: |
2016
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Authors: | Giovanis, Apostolos |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 6, p. 568-585
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Subject: | Brand loyalty | Brand commitment paradigm | Consumer brand management | Mobile internet services | Service brand evaluation | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Internet | Markenartikel | Brand | Markentreue | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction |
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