Consumer-Brand Relationships : Konzeption, Messung und Konsequenzen emotionaler Markenbindung
Daniel Heinrich
| Year of publication: |
2012
|
|---|---|
| Authors: | Heinrich, Daniel |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenpolitik | Kundenbindung | Gefühl |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XVIII, 224 S graph. Darst. 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Mannheim, Univ., Diss., 2011 |
| Notes: | Literaturverz. S. 181 - 224 |
| ISBN: | 3-8349-3897-1 ; 978-3-8349-3897-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009511800