Consumer buying behavior towards selected bath soap in Kathmandu Valley
Rashmita Tamang (Moktan)
| Year of publication: |
2022
|
|---|---|
| Authors: | Tamang, Rashmita |
| Published in: |
Nepalese journal of finance : a publication of Uniglobe College. - Kathmandu, Nepal : Uniglobe College, ISSN 2392-4144, ZDB-ID 2982408-4. - Vol. 9.2022, 4, p. 104-113
|
| Subject: | Consumer buying behaviour | price | quality | packaging | advertising | brand image | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Japan | Markenführung | Brand management | Werbung | Advertising | Produktqualität | Product quality | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014495112