Consumer Choices Under Small Probabilities: Overweighting or Underweighting?
Year of publication: |
2005
|
---|---|
Authors: | Chen, Rong ; Jia, Jianmin |
Published in: |
Marketing Letters. - Springer. - Vol. 16.2005, 1, p. 5-18
|
Publisher: |
Springer |
Subject: | small probability | overweighting | consumer choice |
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