Regret and performance uncertainty in consumer repeat choice
| Year of publication: |
2012
|
|---|---|
| Authors: | Chen, Rong ; Jia, Jianmin |
| Published in: |
Marketing Letters. - Springer. - Vol. 23.2012, 1, p. 353-365
|
| Publisher: |
Springer |
| Subject: | Regret | Performance uncertainty | Risk attitude | Consumer choice | Bayesian model |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10010867840