Consumer communications and current events : a cross-cultural study of the change in consumer response to company social media posts due to the COVID-19 pandemic
Year of publication: |
2022
|
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Authors: | Li, Jia ; McCrary, Rachel |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 10.2022, 2, p. 173-183
|
Subject: | COVID-19 | Machine learning | Sentiment analysis | Consumer communications | Cross-cultural study | Regression discontinuity analysis | Social media marketing | Social Web | Social web | Coronavirus | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Kommunikation | Communication |
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