Consumer complaint behaviour in telecommunications : the case of mobile phone users in Spain
Year of publication: |
August 2016
|
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Authors: | Garín-Muñoz, Teresa ; Pérez Amaral, Teodosio ; Gijón, Covadonga ; López, Rafael |
Published in: |
Telecommunications policy : the international journal of digital economy, data sciences and new media. - Amsterdam : Elsevier Science, ISSN 0308-5961, ZDB-ID 752275-7. - Vol. 40.2016, 8, p. 804-820
|
Subject: | Consumer complaint behaviour | Mobile phones | Consumer retention | Consumer satisfaction | Consumer loyalty | Voice | Exit | Service failure | Complainers | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management | Spanien | Spain | Mobiltelefon | Mobile phone | Mobilkommunikation | Mobile communications | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Telekommunikationssektor | Telecommunications industry | Dienstleistungsqualität | Service quality |
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