Consumer culture brand positioning strategies: an experimental investigation
Year of publication: |
2011
|
---|---|
Authors: | Gammoh, Bashar S. ; Koh, Anthony C. ; Okoroafo, Sam C. |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 20.2011, 1, p. 48-57
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brands | Brand mangement | Consumer behaviour | India | Marketing strategy | United States of America |
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