Consumer culture, branding and identity in the new Russia : from five-year plan to 4x4
Graham H. Roberts
| Year of publication: |
2016
|
|---|---|
| Authors: | Roberts, Graham H. |
| Publisher: |
London : Routledge |
| Subject: | Verbraucher | Consumers | Konsumentenverhalten | Consumer behaviour | Marketing | Markenführung | Brand management | Russland | Russia |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 200 Seiten |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-415-72240-7 ; 978-1-315-85830-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011380839