Consumer culture, branding and identity in the new Russia : from five-year plan to 4x4

Graham H. Roberts

1. From red square to Nike town : re-enchanting the retail experience -- 2. From Superman to the Invisible Man : imagining the male body in contemporary Russian advertising -- 3. The politics of packaging in post-socialist Russia : labels, logos, locations -- 4. The final frontier : brands and branding on social media in the new Russia.

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Year of publication:	2016
Authors:	Roberts, Graham H.
Publisher:	Abingdon, Oxon : Routledge,
Subject:	Verbraucher \| Consumers \| Konsumentenverhalten \| Consumer behaviour \| Marketing \| Markenführung \| Brand management \| Russland \| Russia

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Extent:	1 online resource (200 pages)
Series:	Routledge interpretive marketing research ; 9
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-85830-2 ; 978-1-317-93630-5 ; 978-1-317-93631-2 ; 978-0-415-72240-7
Other identifiers:	10.4324/9781315858302 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013181832