Utilization of business technologies : managing relationship-based benefits for buying and supplying firms
Namwoon Kim; Jae H. Pae; Jin K. Han; Rajendra K. Srivastava
| Year of publication: |
2010
|
|---|---|
| Authors: | Kim, Namwoon ; Pae, Jae H. ; Han, Jin K. ; Srivastava, Rajendra Krishan |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 3, p. 473-484
|
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Lieferantenmanagement | Supplier relationship management | Erfolgsfaktor | Success factor | Dienstleistungsqualität | Service quality | Konsumgüterindustrie | Consumer goods industry | Südkorea | South Korea |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003976515