Consumer decision-making of slow moving consumer goods in the age of multi-channels
Year of publication: |
2019
|
---|---|
Authors: | Ewerhard, Ann-Charlotte ; Sisovsky, Karel ; Johansson, Ulf |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 29.2019, 1, p. 1-22
|
Subject: | Consumer decision-making | multi-channel retail | multi-channel | slow moving consumer goods | millennials | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Konsumgüter | Consumer goods | Konsumgüterindustrie | Consumer goods industry | Einzelhandel | Retail trade |
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