Distribution strategies toward nanostores in emerging markets : the Valencia case
Year of publication: |
November-December 2017
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Authors: | Boulaksil, Youssef ; Belkora, M. Jaafar |
Published in: |
Interfaces : the INFORMS journal on the practice of operations research. - Catonsville, MD : INFORMS, ISSN 0092-2102, ZDB-ID 120785-4. - Vol. 47.2017, 6, p. 505-517
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Subject: | distribution strategy | fast-moving consumer goods | FMCG | emerging countries | small retailers | Casablanca | Schwellenländer | Emerging economies | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Internationales Marketing | International marketing | Konsumgüter | Consumer goods | KMU | SME | Konsumgüterindustrie | Consumer goods industry | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
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