Consumer decision-making styles and post purchase behaviour of poor for Fast Moving Consumer Goods
Arvind Kumar, Anupama Vohra and Hamendra Kumar Dangi
| Year of publication: |
March 2017
|
|---|---|
| Authors: | Kumar, Arvind ; Vohra, Anupama ; Dangi, Hamendra Kumar |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 41.2017, 2, p. 121-137
|
| Subject: | Consumer behaviour | consumer decision-making styles | FMCGs | post purchase behaviour | the poor | Konsumentenverhalten | Entscheidung | Decision | Schnelldrehende Konsumgüter | Fast moving consumer goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12320 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011685499