German millennials' decision-making styles and their intention to participate in online group buying
Year of publication: |
2018
|
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Authors: | Klein, Andreas ; Sharma, Varinder M. |
Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 17.2018, 4, p. 383-417
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Subject: | Consumer decision-making styles | daily deal websites | millennials | online group buying | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Entscheidung | Decision | Deutschland | Germany | Gruppenentscheidung | Group decision-making | Website | Social Web | Social web | Altersgruppe | Age group | Online-Marketing | Internet marketing |
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