Consumer discrimination in service recovery situations
Simoni F. Rohden and Cristiane Pizzutti
| Year of publication: |
2023
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|---|---|
| Authors: | Rohden, Simoni F. ; Santos, Cristiane Pizzutti dos |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 3, p. 293-309
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| Subject: | Desire for revenge | Discrimination | Negative word of mouth | Service recovery | Social class | Social comparison | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing | Beschwerdemanagement | Complaint management | Konsumentenverhalten | Consumer behaviour | Soziale Schicht | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Diskriminierung |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-07-2022-0305 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014312978