Consumer dominant value creation
Year of publication: |
2015
|
---|---|
Authors: | Anker, Thomas Boysen ; Sparks, Leigh ; Moutinho, Luiz ; Grönroos, Christian |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 49.2015, 3/4, p. 532-560
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Service-dominant logic | Consumer-dominant logic | Consumer value | Marketing logics | Product-dominant logic |
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