Consumer Empowerment : nutzergenerierte Kommunikation im Social Web
Marcus Stumpf
| Year of publication: |
2012
|
|---|---|
| Authors: | Stumpf, Marcus |
| Published in: |
Digitale Kommunikation. - Berlin : Uni-Edition, ISBN 978-3-942171-57-1. - 2012, p. 51-75
|
| Subject: | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009545429