Consumer enactments of archetypes using luxury brands
Carol M. Megehee; Deborah F. Spake
| Year of publication: |
2012
|
|---|---|
| Authors: | Megehee, Carol M. ; Spake, Deborah F. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 10, p. 1434-1442
|
| Subject: | Luxusgüter | Luxury goods | Narrative Methode | Narrative method | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009620143