Consumer engagement in a virtual brand community : an exploratory analysis
Year of publication: |
2013
|
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Authors: | Brodie, Roderick J. ; Ilic, Ana ; Juric, Biljana ; Hollebeek, Linda |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 1, p. 105-114
|
Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Kundenbindung | Customer retention |
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