Consumer equity in relationship marketing
Year of publication: |
1998
|
---|---|
Authors: | Szmigin, Isabelle ; Bourne, Humphrey |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 15.1998, 6, p. 544-557
|
Publisher: |
MCB UP Ltd |
Subject: | Channel relationships | Consumer behaviour | Equity | Relationship marketing | Retailing | Value |
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