Consumer ethnocentrism, cultural sensitivity, and intention to purchase local products : evidence from Vietnam
Tho D. Nguyen, Trang T. M. Nguyen and Nigel J. Barrett
| Year of publication: |
2008
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|---|---|
| Authors: | Nguyen, Tho D. ; Nguyen, Trang T. M. ; Barrett, Nigel J. |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 7.2008, 1, p. 88-100
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| Subject: | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Markenimage | Brand image | Stichprobenerhebung | Sampling | Vietnam | Viet Nam |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003693164