Consumer ethnocentrism in the German market
| Year of publication: |
2008
|
|---|---|
| Authors: | Evanschitzky, Heiner ; Wangenheim, Florian v. ; Woisetschläger, David ; Blut, Markus |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 25.2008, 1, p. 7-32
|