Consumer ethnocentrism vs. intercultural competence as moderators in intercultural service encounters
Year of publication: |
2015
|
---|---|
Authors: | Sharma, Piyush ; Wu, Zhan |
Published in: |
Journal of Services Marketing. - Emerald Group Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 29.2015, 2, p. 93-102
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Service quality | Competence | Consumer ethnocentrism | Interaction comfort | Intercultural | Service encounter |
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