Consumer evaluation of collaboration between perfumery and gastronomy for innovation
Ekaterina Besson, Yue Zhao and Hajer Kefi, Adnane Maalaoui
| Year of publication: |
2019
|
|---|---|
| Authors: | Besson, Ekaterina ; Zhao, Yue ; Kéfi, Hajer ; Maalaoui, Adnane |
| Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. 37.2019, 1, p. 25-53
|
| Subject: | consumer evaluation | collaboration | innovation | perfumery | gastronomy | collaborative entrepreneurship | inter-industry collaboration | industry similarity | industry dissimilarity | perceived fit | consumer knowledge | mixed methodology | new product development | Konsumentenverhalten | Consumer behaviour | Innovation | Unternehmenskooperation | Inter-firm cooperation | Forschungskooperation | Research collaboration | Produktentwicklung | New product development | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJESB.2019.099880 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012056909