Toward museum transformation : from mediation to social media-tion and fostering omni-visit experience
Year of publication: |
2024
|
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Authors: | Kéfi, Hajer ; Besson, Ekaterina ; Zhao, Yue ; Farran, Sali |
Published in: |
Information & management : the international journal of information systems applications. - Amsterdam [u.a.] : Elsevier Science, ISSN 1872-7530, ZDB-ID 2013193-8. - Vol. 61.2024, 1, Art.-No. 103890, p. 1-20
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Subject: | Digital transformation | Kulturvermittlung | Médiation culturelle | Museum | Social media | User gratifications | Social Web | Social web | Digitalisierung | Digitization | Virales Marketing | Viral marketing | Sozialer Wandel | Social change |
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