Consumer evaluation of discount cards
[von] Paul E. Green, Frank J. Carmone, Yoram Wind
| Year of publication: |
1973
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|---|---|
| Authors: | Green, Paul E. ; Carmone, Frank J. ; Wind, Yoram |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 49.1973/74, 1, p. 10-22
|
| Subject: | Marktforschung | Handelsrabatt | Vereinigte Staaten | Philadelphia |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002539477