Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
ed. by Yoram Wind ...
| Year of publication: |
2004
|
|---|---|
| Other Persons: | Wind, Yoram (ed.) ; Green, Paul E. (honouree) |
| Publisher: |
Boston : Kluwer Academic Publishers |
| Subject: | Paul E. Green | Marktforschung | Market research | Marketingtheorie | Marketing theory | Conjoint-Analyse | Conjoint analysis | Theorie | Theory | Methodologie | Marketingforschung | Marketing | Mathematisches Modell | Conjoint Measurement |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] |
| Published items: |
14 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XIV, 346 S. graph. Darst. |
|---|---|
| Series: | International series in quantitative marketing : ISQM. - Boston, Mass. [u.a.] : Kluwer, ISSN 0923-6716, ZDB-ID 1106888-7. - Vol. 14 |
| Conferences: | Conference in Honor of Paul Green ; (Philadelphia) : 2002.05. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Festschrift ; Konferenzschrift ; Bibliografie enthalten ; Bibliography included |
| Language: | English |
| Notes: | Festschrift Paul E. Green. - Book stemming from a conference held in May 2002. - Includes bibliographical references and index |
| ISBN: | 1-4020-7596-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013391457